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2022 promises to be a year for ingenuity and personal creativity. It is time to be inspired by everything we have overcome and transmit joy and the desire to find fresh ideas. According to the experts of the Pantone Institute, the color that reflects the mood to follow for this 2022 is Very Peri purple.
This color reflects carefree confidence and daring curiosity that encourages our creative, curious, and intriguing spirit.
The Very Peri tone helps us embrace this altered landscape of possibilities, opening us to a new vision as we rewrite our lives. Rekindles gratitude for some of the qualities that blue represents, complemented by a novel perspective that resonates in these times of transformation.
Very Peri is a symbol of the spirit of our current global era and the transition we are experiencing today. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities.
With trends in gaming, the growing popularity of the metaverse, and the growing arts community in the digital space, PANTONE 17-3938 Very Peri illustrates the fusion of modern life in correspondence with color trends in the digital world and how together they manifest in the physical world and vice versa.
By embracing the qualities of blue while also having a purplish-red hue, PANTONE 17-3938 Very Peri displays a lively and cheerful demeanor and a dynamic presence that encourages courage to create an imaginative expression.
The Pantone Color of the Year selection process involves an in-depth study and analysis of trends. To arrive at each year’s final selection, Pantone color experts at the Pantone Color Institute thoroughly analyze the market for new influences. These include the entertainment industry, films in the making, traveling art collections, emerging artists, fashion, all areas of design, popular tourist destinations and new lifestyles, gaming and entertainment trends, and socio-economic conditions. Likewise, these influences can come from new technologies, materials, textures, and effects that affect color, from relevant social media platforms, and even from sporting events with a global projection.
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Mango, Kenzo, Ferragamo, Longchamp, Unsplash.com.