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The current situation we are experiencing due to COVID-19 has dramatically changed the world and businesses. Mainly, we have seen the evolution and importance that eCommerce has taken in our lives. Brianna Meighan is an entrepreneur who has made the most out of this format by building a multi-million-dollar business in recent years.
Brianna created Forte Naturals in 2015 because she needed a healthy alternative for herself and her two children, all diagnosed with gluten and dairy sensitivity. She has stated in different interviews that her greatest motivation in creating this brand has been her family’s health and well-being.
She is involved in every step of the process, from research to their development, design, and the shopping experience. The Miami-based brand focuses on vitamins and dietary supplements, all formulated for sensitive stomachs.
Meighan started this company from her home with an initial investment of $5,000.00. During the first years, she alone was in charge of facing and solving the challenges faced while building the brand. Now, Brianna has a talented and skilled team to support her.
When she started Forte Naturals, their supplements were available exclusively on Amazon.com.
The company currently has thousands of loyal customers who purchase its products through Amazon.com and its eCommerce site. In addition, they are about to launch 11 new vitamin supplements within Whole Foods stores in Florida.
The vitamin supplements industry is currently booming. Before the pandemic, Forte Naturals’ best-selling product was the Collagen Peptide pill. However, consumers have realized the importance of supplements in maintaining the body’s immunity and defenses. For this reason, the demand for its daily immunity vitamin supplements has skyrocketed, both for children and adults alike.
Brianna Meighan is no stranger to hard work and business success. Her career in front of the cameras encompasses acting and TV hosting. Outside of showbiz, she has excelled as an entrepreneur with her real estate company, The Brianna Group, powered by the world’s largest real estate brokerage: Keller Williams. In addition, she wrote the bestselling book How to fly with a baby, the perfect guide for traveling with children.
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Brianna Meighan, Forte Naturals.