Immortal Love the new Mercedes-Benz campaign

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More than a status symbol, the Mercedes-Benz G-Class is a vehicle designed to be functional. Yet thanks to its iconic styling and legacies, this timeless design vehicle with off-road attributes has captivated immortals like royalty and rock superstars for years. To celebrate its history, the brand presented an epic advertising Valentine’s Day campaign to celebrate an undying love story that defies tradition.

The G-Class has become an off-road icon. Since its launch more than 40 years ago, the classic model has boasted a cosmopolitan style while staying true to its heritage, demonstrating its timeless charm. These characteristics are interpreted in this film by the immortal nature of vampires, using characteristic supernatural and mystical imagery.

Shot by acclaimed Transylvanian-born director Sebastian Strasser, Immortal Love presents a medieval story through a lens of modern luxury. The film follows rising artist RIMON and her double life of fame, Love, and mortality.

The eight-minute film features high-speed chases, bloodthirsty vampires, and a G-Class fleet. It celebrates acceptance, diversity, and the risks it takes for Love to flourish by uniting worlds in conflict.

Enjoy the full Immortal Love movie and learn more about the campaign by visiting the Mercedes-Benz website.

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Mercedes Benz.