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The world of Haute Horlogerie is one of luxury, history, and tradition. It is where the best innovations, mechanical feats, and trends to follow in the timepiece scene originate. Now, the next step is to continue creating and considering Nature itself with the least possible negative impact. Under this premise and commitment, Longines has developed vegetable pieces in the brand’s best sellers that replace the use of leather to make its creations sustainable pieces that are friendlier to the planet, like the new Elegant Collection.
Since its foundation, the exquisite taste has been one of the signature characteristics of Longines. Following this core value, the brand launches The Longines Elegant Collection, with iconic models that perfectly represent the sobriety characteristic of the watchmaking house.
The modern elegance of these new watches is present in leather straps in Plant-based material in taupe or black. As a responsible alternative, the exterior of the loop is composed of a novel and innovative material made from waste from recycled apples. The interior is recycled corn rubber. Innovative and durable, this plant material has the same qualities as leather in terms of touch, comfort, and aesthetics. It has a lifespan similar to other watches of the brand. These novel watches can also sport a stainless steel bracelet.
We hope that this attitude and commitment to the planet will be more and more frequent in the world of watchmaking
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