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This year Volvo surprised the world by announcing its commitment to only produce electric cars and make modifications to their designs to achieve the goal of being a circular business by 2040. And reduce carbon emissions before that. One of the brand’s biggest bets is to set a goal of only selling leather-free interiors by 2030, setting a precedent to follow.
To promote this great initiative, the company teams up with designer Phillip Lim to create an innovative leather-free bag. Through his Phillip Lim 3.1 brand, Lim created the bag to introduce Nordico, a vegan material slated to debut in Volvo’s next generation of fully electric cars.
To help to achieve sustainability goals, Volvo created this novel material. Nordico comes from recycled materials such as PET bottles, biologically attributed materials from sustainable forests in Sweden and Finland, and recycled corks from the wine industry.
Sustainability has been part of the 3.1 brand since its inception. Work to achieve a sustainable balance in everything we do. Our mantra is to do less, be more valuable, declared the designer. Lim claims that connecting with Volvo on this sustainability project was an instant alignment of values.
This collaboration is not the first time the well-known designer has shown his passion for caring for the environment. Lim once created a carbon-neutral dress, made with bioplastic algae beads, inspired by marine ecosystems.
The Nordico bag was designed for the eco-conscious traveler and based on the principles of luxstainability, or sustainable luxury. A trend that sets the course to follow for Volvo.
The bag has a minimalist Scandinavian inspiration. It has discreet bags to keep everything in place, a double strap, and a pouch. Unfortunately, there are no plans for it to go on sale at the moment. Instead, it will be in auctions for philanthropic purposes and extraordinary gifts.
According to Volvo Director of Design, the collaboration with 3.1 Phillip Lim aims to create a bag inspired by futuristic eco-conscious materials and underpin the ambitions of those involved to get the luxury industry to rethink the materials it uses.
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Volvo cars, Phillip Lim 3.1.