Reading Time: 1 min.
It’s been over a decade since this book was first published. Ever since, it has been translated into more than 25 languages, named a bestseller by the New York Times and Wall Street Journal, and acknowledge as one of the best 100 business books of all times; among other awards.
The acclaimed book by the Heath brothers, Chip and Dan became a classic almost since the release of its first edition, thanks to the simplicity and effectiveness of its message.
Backed by their experience as an organizational behavior professor for Standford’s Graduate School of Business, and ex lecturer at Harvard, editor and consultor from many advertisement agencies and editorial houses, respectively, the Heath brothers present a simple, useful, and fun guide that reveals the anatomy of a “sticky” idea, as it helps you understand how you can make your ideas get the expected results.
Made to Stick, has become a must-read for entrepreneurs, people in advertisement and media, professors, politicians, influencers, and many others.
A provocative, revealing, and surprisingly fun read by Random House. Perfect to enjoy while at home or chilling by the pool.
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