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Give a girl the right shoes, and she will conquer the world, said Marilyn Monroe, the quintessential beauty icon. And boy, was she right. The right shoes can make you feel beautiful, confident, stylish, sexy, empowered, and so much more. And just like Dorothy or Cinderella, the perfect footwear can take you on the most fantastic adventure.
And sometimes, as in this case, the best story happens between stilettos, boots, effort, and dedication to making dreams come true. Enjoy the story of Regina Romero, a successful and determined Mexican and a symbol of elegance, quality, and good taste since 1984. Regina Calzada Casanova was born in Teapa, Tabasco, in a family dedicated to livestock. And at 16, she arrives in Mexico City. Rapidly, she became involved in the world of fashion and design, working in a company that sold its products to El Palacio de Hierro.
Always independent, modern, and business savvy. But above all, passionate about good taste and fashion, Regina listens to and feels the clients, understands them, and knows what needs and dreams define the Mexican woman. She is passionate about nature, art, architecture, music, good living, and everything that influences contemporary women’s tastes.
She married Carlos Romero Huxley, a man who since young has been in charge of the family tanneries in Monterrey. Carlos and Regina were always a marriage that worked as a team. Both supported and pushed each other, combining their talents, dreams, and passions. Carlos focused on quality and operation. Regina is still the driving force and inspiration, with a creative vision reinforced by her daily contact with clients. Regina is the heart of the brand, and Carlos is the head.
Four children are born from this union: Juan Carlos, Regina, Jorge, and Alejandro. At different times -in one way or another – all participate in the brand, leaving a novel and modern mark. Yet always aligned with the values and commitment of Regina Romero’s vision and mission.
Today, Mrs. Regina Romero continues to advise her sons Juan Carlos and Jorge on the company management and is devoted to identifying new trends. Over time, Carlos Romero Huxley and Regina Calzada de Romero ventured into the leather business, associating themselves with tanneries in the north of Mexico. And in 1973, they began the manufacture of women’s footwear, where Mexican know-how consolidated.
For the first time, El Palacio de Hierro sells a brand of footwear that is not it’s own and of national origin in its stores. The dream, work, and passion of Regina Romero have consolidated: the public recognizes the essence of Regina Romero as a Mexican brand of quality and global design.
In 1984, after more than ten years of experience in the high-end Mexican footwear market, the Regina Romero brand launched its historic store in Presidente Masaryk in Mexico City. At the same time, Carlos and Regina involve their four children in the development of the brand.
During the late eighties – due to the economic crisis and the peso devaluation – Regina Romero decided to develop national suppliers that could handle high-quality international standards. That promoted the evolution of the Mexican footwear industry.
During the next fifteen years, Regina Romero, in addition to her stores in Mexico City, Monterrey, Cuernavaca, and Acapulco, has a presence in four large department stores.
During the nineties, Regina Romero enters a new stage: she modernizes. It is the rebirth of the personality of Regina Romero. The vision of a Mexican woman who rediscovers her authenticity and defined traits and finds a way to express them through a contemporary and innovative design language. It proposes affordable fashion, seeking to create a luxury experience in every detail, including quality, design, preparation, sales, and communication.
Today, Regina Romero becomes the «mindset» of an individual, independent, authentic, irreverent, free-spirited, and timeless woman. She represents today’s new generation of determined women that embodies a liberated and modern approach to beauty. A way of thinking that transcends ages.
Regina Romero feeds on culture, on the treasures of her country. The brand’s Mexican identity defines the design of its shoes, which adjusts to all the moments and needs of the woman who uses them: The Regina Romero woman of the 21st century.
Choosing Regina Romero is investing in quality, durable and sustainable pieces. In addition, it is betting on a national company that operates under the principles of Fair Trade with its employees and suppliers and proudly promotes Mexican know-how.
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Regina Romero.
