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Mexico and its traditions occupy a lovely place in the hearts of the planet. Its colors, joy, and uniqueness fascinate the whole world and conquer locals and strangers. Many Mexican traditions claim international fame, but the most beloved is the Day of the Dead.
This First Nations festivity was proclaimed as a «Masterpiece of the Oral and Intangible Heritage of Humanity» by UNESCO in 2003. at the initiative of the National Council for Culture and the Arts.
Thanks to the mysticism that surrounds it, the animation and richness of colors, fantastic smells, and tasty flavors, and the imposing beauty of its iconography, this celebration gives us a new perspective on life. It expresses a song to life out of respect for death.
Flowers, Calaveras, and Alebrijes that rapture with enchantment are an inexhaustible source of inspiration for artists and creators such as the Spanish firm UNOde50 and its FREEDA collection.
With FREEDA, that song to life becomes matter. His references to the Mexican tradition of celebrating death to gain joy in life are delightful and suggestive. Brighten up your outfits with Oaxaca colors and skulls. Add a discreet and fun touch with ¡Ay Diosito! or add the pieces and the charm of ¡Frida! to carry with you the pride of our traditions.
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