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The Soho neighborhood in New York has reinvented itself since the 1960s as an artistic, creative, and fabled area where you can find great boutiques, galleries, and restaurants. Many brands are here, as well as some exclusive furniture stores. SoHo is one of the safest neighborhoods in New York, and as of November of this year, it is also home to the first Zegna Lab.
Located in the heart of the Soho neighborhood, on Lafayette Street between Prince and Spring, the Zegna Lab awaits you. This space has been designed to be versatile and evolves throughout the year while offering a new look every month. This versatility will allow the brand to highlight extraordinary collections, new launches, capsule editions, and exclusive products to satisfy its distinguished clientele in an environment that stimulates creativity.
To enhance the experience, Zegna has partnered with neighboring businesses to create a selection of local happenings to celebrate the true essence of Soho. They fashioned a meaningful and unique opportunity that helps connect local businesses and form a sense of community while offering a new evolving retail format.
The Zegna Lab can adapt to any visitor, including the capacity to create an atmosphere that suits their preferences. The immersive experience enhances by a collection of rotating Zegna records that includes vintage vinyl and playlists from local DJs, selected monthly by Artistic Director Alessandro Sartori, to convey the exquisite taste and appreciation for the quality and culture of the Zegna man.
Prepare your next trip to the Big Apple, find the inspiration for a new luxurious and casual style for 2022, and live the experience of the Zegna Lab.
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Ermenegildo Zegna / Área CG.