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Milan is the symbol of modernity, a center of international creativity, and the Italian capital of luxury and design. In 1967 this city was the birthplace of the contemporary and unconventional jewels of Pomellato. Since its inception, Pomellato has been inspired by the strong identity of Milan. Its refined architecture and the fluid and evocative lines; recall its buildings and interior courtyards to create jewelry with bold colors and elegant volume, crafted with Maison’s unique savoir-faire.
On the occasion of last Milan Fashion Week, Pomellato presented its new global multi-channel advertising campaign, inspired by its Milanese origins. A strategy that consolidates and reinforces its historical links with the city, Pomellato: from Milan & all around the world.
The campaign strengthens Pomellato’s Milan inspiration with images of the city’s iconic architecture and features. «Designed in Milan» with the city’s renowned charm, culture, and heritage, «Made in Milan » with its rich goldsmith tradition, «Dress Milan» to celebrate the understated elegance of the Milanese style, and «Milan La Gioia» to revere Pomellato’s exquisite High Jewelry collection.
Delfino Sisto Legnani, an Italian photographer with a scientific, philosophical, and eclectic approach to photography, was chosen to carry out the campaign. His refined eye accurately captured the iconic elements of the city that shape the brand and help make it what it is today.
The campaign photos take the viewer on a magnificent journey through Milan’s historic buildings through the multicolored mosaics that hide its courtyards, from the Sola Busca Palace to the Casa Portaluppi and the Vittorio Emanuele Gallery.
A kind of Pomellato declaration of love for his hometown, it serves as a visual narrative told through the eyes of six characters.
The campaign preview was released on September 22 during Milan Fashion Week in a fabulous and exclusive cocktail.
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Credits
Creative and Production Direction: Spring Studios.
Photographer: Delfino Sisto Legnani.
Video director: Nicolò Terraneo.
