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Seducing the audience, forming a community, and awakening desires are some of the reactions caused by the iconic Palacio de Hierro campaigns. From being Totalmente Palacio to imagining an elegant vision where the Future is a Palace, each of them shares an incomparable style that awakens new appetites.
This summer could not be the exception. Joined by the Terán TBWA agency, Palacio de Hierro presents a creative proposal that connects with the deepest desires to build and promote a better world for the next generations. And to evolve and stay at the forefront as a flag of own identity.
The timeless style is essential in the styling of this campaign in which key garments from national and international collections coexist. Proof of this is the classical music that accompanies this story.
The faces in this campaign are well-known in the modeling world, such as the Mexicans Jonathan Valdez and Emilia Roch, as well as the unique beauty of Tereza Holanova and Violetta Smurova. Both have been the image of different luxury brands.
This campaign will also have a presence on television and digital media through a 60” spot. A visual story whose narrative motivates and forces to evolve, transforming the vision of a distant future into new universes where the Totalmente Palacio style will always be present.
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Palacio de hierro.
