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The Italian luxury house celebrated its first century honoring its legendary style and iconic influence in pop culture. Gucci’s creative director, Alessandro Michele, has designed a capsule collection for the brand’s anniversary. This collection comes hand in hand with a stunning campaign created to be a journey through different decades. Michele is aware of Gucci’s impact o pop culture and the importance of music in it. Since 1921, Gucci has impacted music by being mentioned in 22,705 songs from different genres.
Like fashion, music is an art that has been changing and evolving. With this in mind, the campaign displays the harmony between the two through different eras. It takes us on a music-inspired journey featuring jazz, psychedelic, Japanese punk rock, hip hop, disco, and afrobeat. Gucci displays this concept with an audiovisual ensemble filled with style, color, and luxury. Its special-edition pieces reflect classic prints, a specially designed logo, and bold song verses that reflect its personality, zest for life, and reinvention throughout its first hundred years:
And the men notice you with your Gucci bag crew”
Fuck me pumps by Amy Winehouse
Music is mine. Gucci seats reclined”
The R by Eric B. & Rakim
This one’s dedicated to all you Gucci bag carriers out there. It’s called you got good taste”
You got good taste by The Cramp
This collection includes imposing and stylish pieces that you would want in your wardrobe. You can purchase this collection by Michele on the Gucci webpage. In addition, the brand opened pop-up stores in iconic locations. These stores stand out with a colorful and stylish design that contrasts with the surrounding architecture. And, continuing with musical inspiration, they had built-in music stations to listen and download the playlists specially curated to celebrate this collection. These playlists are available on the brand’s official site and music platforms. Without a doubt, Gucci 100 is a campaign that demonstrates the joie de vivre that the brand has maintained for a whole century.
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