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Few things in life are as impressive as a determined and empowered woman. Their stories are moving and accompanied by grace, passion, and dedication and inspire the world to form legends. A clear example of this is the story of Elena Villarreal Carrillo, founder of Ultrafemme.
More than four decades ago, Elena Villarreal Carrillo trusted her instincts and opened Ultrafemme in the city of Chetumal. Ultrafemme, a 100% Mexican company, opted for a space in which women and men could identify with passionate and intuitive fragrances that would tell the story of their lives.
With a suitcase full of dreams and scent memories, Elena decided to move her business to Cancun; without imagining she would build an empire promoting luxury, beauty, and perfumes.
Elena put down roots, struggled every day to grow as an entrepreneur in a difficult time for women and business. Over the years, Ultrafemme managed to position itself as a must for luxury lovers who saw Caribbean Mexico as a star destination for high-end shopping.
Without knowing the term that in recent decades defines this type of multi-brand space, Elena created a luxury concept store. The offer included the best perfumery and the most exclusive beauty brands to promote a style of life in which savoir-faire is essential; some of the most renowned jewelry houses were also present.
As time went by, luxury brands like Cartier trusted in the tenacity of Mrs. Elena Villarreal and her family. More than creating a business, they turned it into an incubator that supported the positioning of major international brands in the southeast Mexican market. And what would come after, naturally, was the creation of Grupo Ultra, which today represents five business units representing luxury brands in Mexico.
More than four decades to celebrate
Fragrances are part of the history and the present of Ultrafemme, making them part of the anniversary is grandly representative in every way.
On its 45th anniversary, Ultrafemme decides to toast and celebrate that hard-working past and the good times that a new year has in store for us. Open new cycles for your clients and celebrate the pleasure of being together once again.
Ultrafemme decided to create Atelier du Parfum, a sensory journey to the delight of perfumery lovers. Embrace the Luxury Avenue Boutique Mall in Cancun with the most exquisite fragrances, where attendees will live, through interactive spaces Olfactory experiences that will provoke unforgettable emotions and confirm the complexity of perfumes and the influential profession of the perfumer.
The guests of honor with whom Ultrafemme celebrates and appreciates its history are Carolina Herrera, Loewe, Dior, Montblanc, Tous, D&G, Shiseido, Sisley, Creed, Givenchy, Acqua di Parma, Hermès, Tom Ford, and Seajewels: the perfume of the house inspired by the Mayan riviera.
Ultrafemme reaffirms its commitment to the luxury and beauty industry in Mexico. Reacknowling Cancun as a pillar city for the economic development of the country.
At the end of 2021, do not miss the opportunity to visit the Atelier du Parfum in the Luxury Avenue Boutique Mall, which will be available until January 15 of next year.
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