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Zegna is a brand associated with style and exclusivity. As well as the image of the cosmopolitan, confident Dandy. For almost 100 years, Zegna has remained faithful to its values and its masculine, clean, and sartorial aesthetic. More present than ever in its new campaign that invites us to meet the 232, the Zegna family of visionaries, inspired by the journey to Oasi Zegna, home of the firm’s values.
Oasi Zegna is the home of brand values. In the 1930s, its founder Ermenegildo Zegna built a 44.5-kilometer road to link Oasi Zegna. This road, the 232, is the inspiration that continues to guide everything they do, including the new ZEGNA 232 brand values campaign. It presents the 232 as a family of visionaries, connected by shared principles and a vision of a progressive future.
For the campaign, the 232 brand values campaign includes musician Marracash, actor Isaac Hempstead Wright – known as Brandon Stark from Game of Thrones – and movement director Yagamoto. They courageously come together to establish new directions and lead change. These visionaries defy convention and dare to make bold decisions that set a new path for themselves and others to follow.
ZEGNA celebrates 232 by recognizing that the journey is more important than the destination: these passionate people are committed to the present, adopting a mindful, curious and empathetic attitude. ZEGNA shares their personal stories and insights to illuminate the beauty found when we move through life with intent and are driven by a strong sense of purpose.
The 232 have been showcased in candid cinematic moments that draw attention to their dynamic personalities and sense of style. They were embodied in Artistic Director Alessandro Sartori’s reimagined wardrobe, conceived for personal expression and freedom of movement. The campaign also features the new iconic ZEGNA 232 brand. A graphic representation of the path along a powerful symbol charting our journey as ZEGNA joins our community of visionaries to honor a road worth taking.
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Groupshot, Zegna 232.
