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The Mexican brand celebrates three decades with From West to East, its Fall/Winter 2026 collection, revisiting its signature codes through tailoring, British tradition and a new generation of ambassadors.
Thirty years after opening its first boutique, Chester & Peck returns to the codes that shaped its identity to explore what happens to a classic when the person wearing it changes.
The answer comes with From West to East, its Fall/Winter 2026 collection, presented in Mexico City during a celebration that brought together brand ambassadors Andrés Palacios, Lalo Capetillo, Julio Uribe, Alex de la Madrid, Kitzia Mitre, Susana Ordovas, Ana de la Vega and Paco García, who also star in the new campaign.
From West to East
The collection traces a journey that begins in the American countryside, moves through the British landscape and arrives at the academic sophistication of the East Coast. More than a geographical itinerary, each setting revisits a different part of the language Chester & Peck has built over the past three decades.
Way to West draws from rural life and craftsmanship, with robust fabrics and pieces designed to gain character over time. Countryside brings equestrian tradition and British tailoring into enveloping coats, heritage fabrics and relaxed proportions, while 5 O’Clock combines the codes of classic academia with noble materials and softer tailoring.
Together, these elements create a wardrobe that feels classic without becoming overly formal: recognizable silhouettes, substantial textures and an approach to elegance that finds more value in permanence than in trends.
A Classic Doesn’t Have to Stand Still
Chester & Peck was born in the 1990s within El Palacio de Hierro, drawing inspiration from the English countryside and British tailoring traditions and reinterpreting them for Mexico. Its first boutique opened in 1996 at El Palacio de Hierro Durango, and after launching as a menswear brand, it introduced its womenswear collection a year later.
That history explains much of From West to East, but it also highlights how far the brand has traveled. Seeing the collection worn by a new generation of ambassadors shows how those codes can shift depending on who interprets them.
At 30, Chester & Peck doesn’t need to leave its classics behind to move forward. It simply needs to keep finding new ways to wear them.
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