Watching the World Cup used to mean gathering around a television with friends.
Today, that’s only part of the experience.
The FIFA World Cup 2026 has transformed Fan Fests into immersive lifestyle destinations where football shares the spotlight with food, fashion, beauty, entertainment, and interactive brand experiences. It’s no longer just about watching the match—it’s about celebrating the tournament in every possible way.
One of the standout destinations in Mexico City is Campo Marte, where every match becomes an all-day experience.
Of course, fans can cheer on their favorite teams while watching the action unfold on a spectacular giant screen. But beyond the game itself, visitors can explore an impressive lineup of activations designed to make every moment memorable.
Beauty lovers can stop by ULTA Beauty to create game-day looks inspired by their national team, adding face gems, glitter, and colorful makeup before kickoff.
Those looking for the perfect souvenir can browse TAF’s commemorative jerseys and exclusive merchandise, while Bath & Body Works invites guests into immersive pop-up spaces featuring interactive experiences and photo opportunities that capture the excitement of the tournament.
The experience continues with premium food and beverage offerings, lifestyle activations, pop-up stores, entertainment, and social spaces designed to bring fans together long before—and long after—the final whistle.
It’s a reflection of how major sporting events have evolved.
Today’s fans aren’t simply looking for a place to watch the match. They want to create memories, discover new brands, capture content, enjoy exceptional food, and immerse themselves in the energy that only a global event like the FIFA World Cup can generate.
Because in 2026, the World Cup isn’t confined to the pitch.
It’s an experience that extends far beyond the ninety minutes of play.
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Statement – Alan González S. © y ULTA Beauty.
