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The 2025 edition of the Summer Experience at SIAR, Haute Horlogerie International Hall, was a huge success, featuring experts, talents, connoisseurs of the scene, socialites, entrepreneurs, collectors, and celebrities. A highlight was the exclusive Maurice Lacroix cocktail to celebrate the 50th anniversary of the founding of the great Swiss watchmaker.
The story of Maurice Lacroix began in a small Swiss village in the Jura Valley with the dream to integrate the precision of Swiss watchmaking with contemporary design and present them at an affordable price. Something that would only be possible by creating his in-house watchmaker. Guests had the opportunity to see some of his iconic pieces and his new offerings, such as the Aikon Master Grand Date.
Among the most prominent guests were actress Estefanía Villarreal, brand executives, and experts from the watchmaking world.
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