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If you love exploring new paths and pushing your limits in style, you surely know and love The North Face, as it is undoubtedly the leading innovator for outdoor exploration. Almost sixty years after its founding in San Francisco, The North Face celebrated the reopening of its store at Antara, and here are three reasons to visit.
A space for adventurers
The new space at Antara is meant to immerse urban explorers and outdoor enthusiasts in an authentic, functional, and inspiring brand experience. With a focus on sustainability, innovation, and immersive design, the store will offer The North Face’s most iconic and high-tech products, both in its high-performance lines and lifestyle collections, designed to accompany explorers in any environment.
Challenges for All
Named for the most challenging side of the mountain, the brand has remained steadfast in its motto of Never Stop Exploring™ and pushing the limits of human potential. The North Face designs and produces technical apparel for men, women, and children of high-level performance in mountaineering, skiing, snowboarding, trail running, hiking, camping, and more.
Commitment to the Planet
At The North Face’s new store in Antara, you’ll find lines created by the brand to generate responsible initiatives that directly reduce the impact on exploration sites. Among these is one that collaborates with the National Parks Foundation to remove thousands of pounds of plastic from Yosemite, Grand Teton, and the Great Smoky Mountains National Parks, to manufacture a collection made with recycled plastic. To date, more than 200,000 pounds of plastic have been gathered from the parks, and the first water bottle filling station was installed in Great Smoky Mountains National Park.
As part of this initiative in Mexico, in 2018, The North Face® participated in the 12th Iztaccíhuatl and Popocatépetl Reforestation Day.
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The North Face.
