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Since 1832, Longines has created elegant watches with faithful devotion to tradition and performance. The house based in Saint-Imier (Switzerland) has been the timekeeping ally of world sports championships and partner of international sports federations and has forged solid and lasting links with the world of sports over the years. This 2023 marks the beginning of a new chapter for this brand, participating for the first time in the International Fine Watchmaking Exhibition and presenting surprising pieces such as Mini DolceVita by Longines.
Longines took the opportunity to present Mini DolceVita and Longines Spirit Flyback at SIAR, with an event full of collectors and fans of Swiss watchmaking.
The Mini DolceVita, with its discreet profile, classic style, and timely and timeless aesthetic variations, is a small but powerful masterpiece of discreet luxury and contemporary elegance. It is a fresh model for sophisticated and dynamic women with a timeless style.
Mini DolceVita takes inspiration from the Longines legend of 1927 and, of course, in the original 1997 collection from which the slogan «Elegance is an attitude» is first presented, perfectly represented in its ambassadors of elegance that have included personalities such as Lawrence, Regé-Jean Page, Kate Winslet, Suzy or Zhao Liying.
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Statement – Alan González S.
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