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From October 20 to 22, The St. Regis Mexico City welcomes 50 international watchmaking brands, six newcomers, and some of the industry’s most fascinating personalities. Hautlence, H. Moser & Cie., Maurice Lacroix, and Corum are among the maisons inviting collectors to discover new ways of experiencing time.
Some objects tell us the time. Others tell stories.
A watch can be an extraordinary feat of engineering, an artistic expression, a family heirloom, or the embodiment of a passion passed down through generations. Perhaps that is why, in an age when any smartphone can tell us the time, our fascination with mechanical watchmaking remains as compelling as ever.
In this universe where precision meets creativity, the Salón Internacional Alta Relojería (SIAR) celebrates its 20th edition, bringing together leading manufactures, independent watchmakers, collectors, and influential industry figures in Mexico City.
Yet this anniversary represents much more than two decades of gatherings. It also offers an opportunity to understand how Mexico has developed a watchmaking community capable of attracting the attention of the world’s leading maisons and engaging with the evolution of contemporary collecting.
What Is SIAR, and Why Does It Matter?
The Salón Internacional Alta Relojería held its inaugural edition in 2007, with the ambition of introducing Mexican audiences to the finest expressions of international watchmaking.
Since then, it has evolved into a meeting point for manufactures, watchmakers, distributors, collectors, and enthusiasts eager to discover the craftsmanship, techniques, and stories behind exceptional timepieces.
Across its previous 19 editions, SIAR welcomed more than 170 brands and 62,164 visitors. In 2025 alone, 51 brands participated, attracting 4,164 attendees.
These figures reflect the consolidation of a community that has grown alongside the event and now actively participates in the international conversation surrounding watchmaking.
For Carlos Alonso, founder and CEO of SIAR, the Statement of this 20th edition is the milestone itself: reaching two decades marks the end of one chapter and the beginning of a generational shift in watchmaking. It is a transformation worth watching closely as the industry continues to develop a market that, he believes, has yet to reach its full potential in Mexico.
The event has also helped broaden the conversation surrounding watchmaking in the country, moving beyond the recognition of established luxury brands toward a growing appreciation for independent manufactures, mechanical complications, and innovative design.
SIAR 2026: Dates, Venue, and Everything You Need to Know
From Tuesday, October 20, through Thursday, October 22, 2026, The St. Regis Mexico City, located on Paseo de la Reforma, hosts 50 brands representing different interpretations of time.
Over three days, the event showcases international launches, special editions conceived for Mexico, and exceptional timepieces that are not always available through traditional retail channels.
The program also features encounters with founders and executives, masterclasses exploring mechanical movements, and a presentation by Karine Szegedi, Deloitte Switzerland’s Fashion and Luxury Sector Leader, focusing on the Mexican market.
One of the event’s greatest attractions is the opportunity to meet the people behind the watches: those who imagine their designs, develop their movements, and make the decisions shaping the future of each manufacture.
The Watchmaking Brands Defining SIAR’s 20th Edition
SIAR 2026 brings together established names such as Breitling, Tudor, Panerai, Piaget, Zenith, Longines, and Grand Seiko, alongside independent watchmakers including De Bethune, Armin Strom, Laurent Ferrier, and Louis Moinet.
Among the brands deserving particular attention are Hautlence, H. Moser & Cie., Maurice Lacroix, and Corum, four distinctive interpretations of Swiss watchmaking.
Hautlence: When Mechanics Become Art
Founded in 2004 in Neuchâtel, Hautlence has built its identity around mechanical experimentation and architectural design.
Its creations challenge conventional ways of telling time through jumping-hour mechanisms, retrograde displays, and moving components that transform the dial into a captivating display of engineering.
Collections such as Sphere, Linear, and Vagabonde embody the experimental spirit that makes each timepiece a visual experience.
One of the highlights announced for SIAR 2026 is a special Hautlence edition inspired by Mexico, to be presented by Guillaume Tetu, the brand’s co-founder.
It is a particularly compelling proposition, reflecting the manufacture’s ability to combine creativity, mechanical complexity, and cultural identity.
H. Moser & Cie.: The Extraordinary Complexity of Simplicity
In an industry where mechanical complications are often expressed through information-rich dials, H. Moser & Cie. has developed a distinctive philosophy: proving that sophistication can also be remarkably understated.
Its signature fumé dials, minimalist aesthetic, and unconventional approach to luxury have established the manufacture as one of the most recognizable voices in contemporary independent watchmaking.
For this edition of SIAR, Nicholas Hofmann, Vice President of Sales at H. Moser & Cie., is scheduled to present three timepieces featuring retrograde complications.
A retrograde display is a mechanical indication in which a hand travels along a scale before returning to its starting position rather than completing a conventional rotation.
The result combines technical complexity, precision, and a visual experience that invites us to observe the passage of time differently.
The manufacture demonstrates that innovation does not necessarily require extravagance. Sometimes, true sophistication lies in what appears effortlessly simple.
Maurice Lacroix: Swiss Precision With a Contemporary Spirit
Maurice Lacroix represents a vision of watchmaking that combines technical tradition, innovation, and contemporary design.
Since its founding in 1975, the brand has developed collections with distinct personalities, including AIKON, PONTOS, and Masterpiece.
The AIKON collection stands out for its urban aesthetic, recognizable design, and versatility, while Masterpiece explores more elaborate mechanical creations.
Among its most intriguing achievements are its interpretations of mysterious seconds and retrograde indications, demonstrating how a mechanical complication can also become an essential design element.
Its presence at SIAR offers an opportunity to discover a watchmaking philosophy that balances Swiss technical expertise with new expressions of luxury.
Corum: A New Chapter for a Brand That Defies Convention
Founded in 1955, Corum has built its history around originality, creativity, and a willingness to challenge established conventions.
The iconic Golden Bridge, whose linear movement becomes the centerpiece of the watch, is one of the most recognizable expressions of this philosophy. The Admiral collection, meanwhile, reflects the brand’s longstanding relationship with the nautical world.
Today, Corum is entering a new chapter under the leadership of Haso Mehmedović, Chairman of the Board and CEO.
His journey carries particular significance: he began his career working as a watchmaker within the company and, years later, rose to lead the manufacture and participate in the process that returned the brand to Swiss ownership in 2025.
It is a story of perseverance and belonging, reminding us that behind the great watchmaking houses are individuals capable of transforming their own destinies.
Attila México: el vínculo entre las manufacturas y el coleccionismo nacional
La evolución de la relojería en México también está relacionada con las empresas que acercan las grandes firmas internacionales al mercado nacional.
Entre ellas se encuentra Attila México, dedicada a la distribución y representación de marcas relojeras y al desarrollo de relaciones comerciales dentro del sector.
Su trabajo con firmas como Hautlence, H. Moser & Cie. y Maurice Lacroix permite acercar distintas expresiones de la relojería suiza a distribuidores, especialistas y entusiastas mexicanos.
En una industria donde el conocimiento y la confianza son tan importantes como la propia pieza, la labor de quienes representan a las manufacturas forma parte de la experiencia de coleccionar.
Porque descubrir un reloj también significa comprender su origen, conocer su mecanismo, identificar la filosofía de su creador y construir una relación con la historia que representa.
Six Brands Making Their SIAR Debut in 2026
The 20th edition also welcomes six brands participating for the first time, further expanding the event’s creative landscape.
Christiaan van der Klaauw, a Dutch manufacture specializing in astronomical watchmaking, translates celestial movements into extraordinary mechanical complications.
Kudoke, founded by German watchmaker Stefan Kudoke, celebrates craftsmanship through hand engraving and meticulously executed finishing techniques.
NOMOS Glashütte offers a contemporary interpretation of German watchmaking tradition, characterized by clean lines, carefully considered proportions, and in-house movements.
Neprosolar revisits the aesthetics of Swiss electronic watchmaking from the 1970s.
Pragma introduces a conversation around transparency and material traceability.
Finally, Unimatic, founded in Italy, reinterprets diving and field watches through a minimalist, functional design language.
Together, these six newcomers demonstrate that the future of watchmaking depends not only on historic manufactures but also on emerging voices capable of reinventing established codes.
Anniversaries, Special Editions, and Extraordinary Creations
SIAR’s 20th edition coincides with significant milestones for several participating brands.
Raymond Weil celebrates its 50th anniversary, while Nivada Grenchen marks a century of watchmaking history, highlighting the ability of manufactures to evolve while preserving their identities.
Among the presentations announced for the event are Hautlence’s Mexico-inspired special edition and three H. Moser & Cie. creations featuring retrograde complications.
These novelties illustrate two distinct approaches to innovation: Hautlence’s mechanical and architectural experimentation, and H. Moser & Cie.’s refined balance of technical sophistication and aesthetic restraint.
In both cases, the result demonstrates how a watch can become something far more meaningful than a precision instrument.
The Personalities Behind Haute Horlogerie
One of SIAR’s greatest privileges is the opportunity to meet the people shaping the present and future of the industry.
Among the announced guests is Haso Mehmedović, Chairman and CEO of Corum, whose personal journey represents one of the most remarkable stories in contemporary watchmaking.
Also attending is Guillaume Tetu, co-founder of Hautlence, whose vision has helped develop a watchmaking language in which mechanical engineering becomes the centerpiece of design.
Another important figure in the brand’s contemporary development is Cédric Joos, Brand Manager of Hautlence, involved in strengthening its positioning and relationships within the watchmaking community.
Representing H. Moser & Cie., Nicholas Hofmann, Vice President of Sales, participates in the presentation of the manufacture’s latest creations. The company is led by CEO Edouard Meylan.
In Mexico, the work of professionals associated with Attila, including David Sánchez and Sinéad Monroy, contributes to building relationships between international manufactures and the domestic market.
The program also includes figures such as Jean-Marc Pontroué, CEO of Breitling; Rolf Studer, CEO of Oris; Serge Michel, CEO of Armin Strom; and Bernhard Lederer, master watchmaker and founder of the eponymous brand.
Beyond their titles, their careers reveal a particularly compelling dimension of SIAR: the decisions, ideas, and human stories behind exceptional watchmaking creations.
Mexico and the Future of Haute Horlogerie
The significance of SIAR can also be understood through the evolution of the Mexican market.
During the first half of 2026, Swiss watch exports to Mexico recorded year-on-year growth of 14.9%, a noteworthy indicator amid the challenges facing the industry in other international markets.
Although export figures do not directly represent retail sales, they illustrate the attention Mexico continues to attract within the sector.
Yet another equally interesting development is taking place: the emergence of a collecting community increasingly interested in understanding what lies behind each timepiece.
Today, the conversation extends beyond the prestige of a brand name. It encompasses movement provenance, creative independence, mechanical complications, traditional craftsmanship, and the stories of the individuals responsible for bringing these objects to life.
In this context, SIAR serves as a bridge between international watchmaking traditions and a Latin American community actively participating in the evolution of contemporary collecting.
The True Luxury of Measuring Time
Twenty editions after its debut, SIAR demonstrates that the fascination with mechanical watchmaking continues to find new forms of expression.
And perhaps that is its greatest achievement.
In an age defined by immediacy, mechanical watches invite us to appreciate processes that require patience, specialized knowledge, and extraordinary attention to detail.
A watch is no longer essential for knowing the time. Yet it can become something profoundly meaningful: a feat of engineering, an artistic expression, a collector’s piece, or a story passed from one generation to the next.
Because the value of a watch does not always lie in what it measures, but in everything it represents.
THE STATEMENT
True luxury is not simply about measuring time, but about recognizing the value of everything that makes it extraordinary.
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Statement – Alan González S. ©
