Exhibition From the latest, the difference to Soy Totalmente Palacio

Reading Time: 2 min.

Sometimes, the true success of an advertising campaign is not measured in the SKUs sold, customer attendance, or the quality of its stories but by how it evolves beyond a sales strategy and becomes a code of our times or in a lifestyle, as we see in From the latest, the different to Soy Totalmente Palacio.

And it is to be One of those women who only know how to cry and buy shoes, to knowing that Every head is a world and so is every purse, that There is nothing casual in looking casual and being Totally Palacio, is the result of the most extraordinary campaigns created in Mexico to talk about luxury and create a sense of admiration, ridicule, and belonging, which can never be indifferent.

Through the exhibition From the latest, the different to Soy Totalmente Palacio, 1915 – 2015, the luxury department store par excellence in Mexico invites us to delve in a unique and interactive way into the most iconic Mexican luxury advertising campaigns in the Palace of Palaces of Polanco.

Virtual reality, souvenirs, details never before revealed, and an extraordinary hall text by the great Nicolás Alvarado are just some details you will enjoy in this exhibition that will be available until February 15, 2025, from 11 a.m. to 8 p.m.

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Statement, Alan González S.©

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