Tales of a Mannequin is a tribute to Jalisco and its importance in fashion

Reading Time: 1.6 min.

Talking about Jalisco is talking about tequila, tradition, and mariachi. It is to talk about culture, beauty, art, and passion. Key elements that arouse inspiration that invites you to create and discover why talking about Jalisco is talking about fashion, a statement cleared by the iconic coffee-table book Tales of a Mannequin. A must-have for fashion lovers recently presented in a unique place in Coyoacán a few days ago.

Tales of a Mannequin shares and celebrates the contemporary history of the Fashion Industry in Guadalajara, Jalisco. Mexico. It is a fascinating book that documents the events and key figures in fashion and art in Jalisco. And its cultural relevance for Mexico and the world. In addition, Tales of a Mannequin extols the fashion industry from its creative contributions to its positive impact on various industrial and economic sectors.

This publication is a project that has been documented and prepared for many years under the authorship and direction of Jorge Lupercio and Sandro Cruz and published in 2022 within the framework of the International Book Fair and in the year of Guadalajara World Book Capital.

Tales of a Mannequin invites you to explore more than 60 years of the development of fashion made by the most outstanding Jalisco and some characters from other cities or countries that have generated contributions, to the same extent, to the aggrandizement of this vibrant scene.

Legendary personalities from the fashion world, like Zaira Marino, Zaira Zepeda, Fernando Toledo, Lucy Lara, Lorena Herrera Rashid, Gretel Valdez, Uriel Santana, Shula Atri, Montserrat Messeguer, and many others, were there.

Learn more in Tales of a Mannequin.

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Statement, Alan González.

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