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In a small Swiss village in the Jura Valley, the Maurice Lacroix story began in 1975 amidst a sigma in the watchmaking world following the launch of quartz. To unite the precision of Swiss watchmaking with contemporary design and offer them at an affordable price that was only possible by creating their home manufacture. Their first movement, the ML 106 caliber, was developed in the 1990s, and since then, they have developed more than 15 of their in-house calibers and received multiple awards. Today, their story evolves and takes inspiration from a fairy tale to present Fiaba.
Fiaba, which means fairy tale in Italian, is an invitation to imagine, dream, and create, but above all, to own your time and show it off your way. Fiaba Square is a piece that comes in twelve pebble-inspired versions, combining a bold aesthetic with Swiss craftsmanship. More than a watch, it is a statement of individuality.
FIABA Square combines art, beauty, and heritage with comfort, versatility, and avant-garde design. You could call it a revival of the 80s: the new FIABA Square reimagines the collection’s original rectangular designs, inspired by a decade celebrated with boldness and self-expression.
While this updated silhouette bridges the gap between past and present, it is more than a tribute to history; it is a metamorphosis for modern wrists. Evolving from sharp angles to fluid curves, FIABA now unites its heritage in a unique, fluid shape inspired by the smoothness of a pebble. The result is an ergonomic timepiece that combines the strength square strength with the softness of the circle.
The new collection is, above all, universal. It features twelve unisex watches to suit all styles. And for those who prefer warm golden tones, Maurice Lacroix sets a new standard with four monochromatic models in gold PVD. Two 4N gold PVD steel for a deep rose hue; the other two, in 2N gold PVD, offer a classic yellow-gold look with a matching bracelet or calfskin strap. Each one comes with an easy-change mechanism for modern versatility.
A refined everyday companion powered by the Ronda 762. E quartz movement, with an industry-leading 10-year power reserve. Each of the twelve models features a 24 mm x 34 mm case, water-resistant to 5 ATM, combining durability with elegance.
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Fiaba Maurice Lacroix.
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