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Today, more than ever, big brands know how to create a lasting impact and remain among people’s favorites, so they create extraordinary experiences to connect with their audience and share the values that identify them; this season, no one understood the task better than Coach and his Coach Holiday House.
The meticulous attention and taste for details, as well as nods to the firm’s classic icons and logos, were present among exquisite Christmas details that served as photo opportunities for the best postcards of the season, such as a giant wreath as an extraordinary backdrop and one of the best Christmas trees in town.
In addition to a perfect showcase and the best shopping and customization experience for Coach classics, visitors to the Coach Holiday House had the opportunity to live personalized experiences with the brand’s seal and create the most beautiful Christmas wreaths and decorate cookies with the details of the parties and the logos of the firm.
As if that were not enough, to ensure the connection with its visitors and create the best experience for them, Coach offered its characteristic personalization service to create leather tags and other customizations on its bags and accessories, which much more than the typical monograms, customers could choose from thousands of figures and shapes such as stars, animals, dinosaurs and much more.
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Statement, Alan González S. ©
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