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Parisian chic is the quintessential definition of effortless elegance and effortless charm. A style iconically represented by Longchamp and its boutique in the Antara shopping center in Mexico City, inspired by the chic design of a Parisian loft.
The experience of visiting the Parisian apartment of a dear friend awaits you in a boutique where the savoir-faire, energy, optimism, and roots of the Maison founded in Paris in 1948 reveal the brand personality.
This grand reopening took place in the presence of Jean Cassegrain, global president of Longchamp, José García, president of Grupo Ultra – strategic partner of the firm in Mexico – friends of the brand, VIPs, and celebrities, among whom were Ela Velden, Sebastián Poza, Pilar Pascual, Mariana Zaragoza, Fernanda Altúzar and Fernando Solís.
Antara’s new boutique welcomes visitors with the distinctive galloping horse symbol on an illuminated wooden panel. The decoration creates a warm, cozy atmosphere to invite curiosity, creativity, and a cosmopolitan mentality.
The architecture is highlighted through a resplendent Italian marble floor harmonizing with the pine and oak furniture. It searches to capture an atmosphere of luxury and sophistication, and the walls stand in a series of shelves, which allude to the bookshelves of an apartment, to display the statement pieces of each season.
Due to its iconic character, Le Pliage® has its own space, a wall that emulates a bookcase with vertical lines in different colors, behind which there are a series of niches to store bags according to their color, size, and format.
Like a carefully decorated apartment, every detail reflects the codes of the Hous, from hints of dark green, which evoke tradition and authenticity; the splashes of vibrant light green, which reflect energy and modernity; and even the presence of objects from the Longchamp museum. All of them have been harmonized with contemporary elements and art pieces to tell their story with ingenuity.
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Statement – Alan González S.
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