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Celebrating the New Year’s Eve festivities in the Riviera Maya is a must that would not be complete without visiting the Atelier du Parfum by Ultrafemme, who, appearing for the third time, present their ephemeral museum of perfume and celebrate 48 years of passion for fragrances and beauty, in a unique alliance with the MUPE, the Perfume Museum of Mexico.
This seasonal experience celebrates the sensory power of fragrances through its initiative that reveals the exciting trades of haute perfumery and niche perfumery: the Atelier du Parfum.
The Atelier du Parfum is a conceptual, immersive space for cultural and artistic exchange that seeks to disseminate and communicate the culture of aromas and perfume in Mexico as the only one of its kind in Mexico and Latin America.
The perfume forum brings together great national and international experts in the art of perfumery like Xavier Blaizot (French nose of Grasse), Manuela Pedroza (designer and olfactory evaluator), Ariadna Casas (chief curator of MUPE) and Omar Eli Morales (perfume collector).
For 48 years, the most prestigious brands trust Elena Villarreal’s projects, and in this edition of the Atelier du Parfum, big brands join in, such as Chanel, Dior, Le Labo, Amouage, Kilian, Creed, Montale, Parfums de Marly, Jo Malone, Sisley, Bvlgari, Carolina Herrera, Tom Ford, Acqua Di Parma, Loewe, Givenchy, Tous, Diptyque, Mancera, Versace and Ultrafemme’s brand —Seajewels, the perfume from Cancún.
To learn more, visit the Ultrafemme networks and explore the Atelier du Parfum during December and the first week of January 2024.
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Ultrafemme.
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