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If you grew up watching cartoons like The Smurfs, the Flintstones, and other children’s television hits, you probably were raised with little or no accurate information about menstruation. Not only was it a taboo subject, but you probably had to see your dad or someone in your family buy sanitary pads wrapped in paper and in a dark bag and carry them with shame. As if menstruation were a topic to be ashamed of or that only women should talk about. If anything. For ten years, Saba has been making a great effort to change this and normalize the conversation about menstruation, and it was necessary.
In Mexico, only 16% of young women in Mexico have accurate knowledge about the menstrual cycle, and 69% of girls and women have little or no information when they have their first period. And the most alarming thing is that in Mexico, only 5% of families talk about the issue with their children. Part of Saba’s effort, through Mundo Saba Teens, has managed to directly impact more than 600,000 girls and adolescents, in addition to informing more than 10,000 parents about menstruation to date.
To achieve this, MST (Mundo Saba® Teens) shares information created by gynecologists, psychologists, and experts to educate girls, boys, parents, and teachers through three different formats in a fun and scholarly way to educate, normalize conversation, and eliminate taboos around menstruation.
MST School Program – The educational program visits schools where children, parents, and teachers participate.
MST Connect – Digital platform created during the pandemic to continue to educate about menstruation, with all the MST information.
MST Con Sentido – An adaptation of the School Program specialized in promoting the comprehensive development of children, young people, parents, and teachers with family members with a disability.
In these ten years, the MST School Program has directly impacted more than 600,000 girls and adolescents, informing more than 10,000 parents. Mundo Saba Teens has done this through more than 1,200 activations in schools in Mexico City, Monterrey, and Guadalajara and visiting more than 1,000 schools with activities for parents and teachers that seek to transmit correct information without taboos.
The most important thing is that through these actions, they have advanced towards their goal of normalizing the conversation, eliminating the taboos and bullying generated around the lack of information about menstruation and intimate hygiene, and creating a safe space for girls. , adolescents, and menstruating people on this topic. An initiative that was truly needed and that is worth knowing about.
Learn more about this initiative and join and normalize the conversation at Mundo Saba Teens.
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Statement – Alan González S.
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