Health and wellness from Mexico to the world, interview with Alfonso Gómez of Birdman

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Behind a great brand are dreams, possibilities, solutions, a great team, dedication, commitment, and leading directors. So once an extraordinary proposal for the market is developed, the brand ensures that the effort has been worthwhile and success is assured. Such is the case of Birdman and its marketing director, Alfonso Gómez, who from Mexico are conquering the world with a coherent message of health and wellness.

Alfonso, as marketing director of a company focused on health and wellness, what is the main message that Birdman consumers should know?

The most important message is that wellness is not a destination, but a journey, as Birdman, we want to accompany our consumers on that journey with high-quality products, backed by science and made with 100% plant-based ingredients. We focus on creating supplements that are not only effective but also transparent, pure, and sustainable, without unnecessary excipients or fillers. We believe that taking care of your health shouldn’t be complicated, which is why we design accessible, innovative solutions aligned with a modern lifestyle.

What's the main thing a consumer should look for when choosing a supplement?

Quality and transparency are key. A good supplement should have highly bioavailable ingredients, no hidden additives or unnecessary fillers, and be supported by scientific studies. It’s also important to look for products with certifications that guarantee their purity and safety; to ensure that the formulation addresses a specific demand rather than just a market trend. At Birdman, each supplement is designed with a clear purpose and the best combination of ingredients to maximize its effectiveness.

What sets Birdman's line apart from others on the market?

Birdman stands out because of its commitment to purity, science, and sustainability. Our supplements are:

100% plant-based: No animal-derived ingredients, offering innovative alternatives like our Microalgae Omega-3, a sustainable option to traditional fish omegas.
Free of hidden excipients and additives. Designed with the cleanest and most effective formulations without unnecessary fillers that impair absorption.
High bioavailability: We use ingredients in their most bioavailable forms to ensure the best absorption and optimal results.
Scientifically backed innovation: From probiotics with DR Caps technology to advanced formulas like Myo & D-Chiro Inositol in a 40:1 ratio. Each product is designed to deliver proven benefits. Plus, we offer not just supplements but a complete experience. From functional packaging to innovative formats that make consumption easier and more convenient.

What, then, would be your main value proposition?

Our value proposition stands on three pillars:

Science-backed efficacy and maximum quality: We design clean formulations, without unnecessary additives, with clinically validated doses, using ingredients in their most bioavailable forms to ensure optimal results.
Social and environmental commitment: From ingredient selection to strategic alliances, such as our collaboration with Animal Heroes, we strive to minimize our impact on the planet and contribute to causes that generate positive change.
Innovation focused on the user experience. We don’t just offer supplements but solutions designed to integrate practically and effectively into daily routines, ensuring ease of use, convenience, and a real impact on health and well-being.

At Birdman, we believe that nutrition should be precise, accessible, and responsible, with an approach that benefits both people and the planet.

Is there an ideal age to start including supplements in your diet?

There’s no set age, as everyone has different needs depending on their lifestyle, diet, and health goals. However, preventative measures should be taken from a young age to maintain long-term well-being.

For example, probiotics and Omega 3 can be beneficial at any age. Other supplements like Myo and D-Chiro Inositol can be key for specific conditions, such as women with polycystic ovary syndrome (PCOS). The essential thing is to understand what your body needs and choose supplements that truly provide value, always prioritizing quality and scientific backing.

As a Mexican company currently successful abroad, what would you recommend to other companies and entrepreneurs looking to expand their market?

The most important thing is to have a clear and differentiated value proposition. In a globalized market, competing solely on price isn’t enough. It’s key to focus on what makes you unique—in our case, being pioneers in plant-based supplements with innovative, high-quality formulations.

It’s also essential to.

Understand your target market: Each country has different habits and needs, so adapting your product and strategy is key.

Building a strong brand: We don’t sell supplements. We sell a wellness philosophy. That has allowed us to connect with consumers in different countries.

Being agile and open to innovation. Expansion requires flexibility, from adapting packaging to adjusting distribution channels for each market.

Finally, it’s always important to remain consistent with your brand values. At Birdman, we’ve proven that we can grow internationally without losing our essence while always maintaining our commitment to quality, science, and sustainability.