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Among the essential principles in the Fashion Group International community are the integration of its members, the permanent updating to know and share the latest trends, and the impacts and effects on the fashion world scene. With this in mind, at the end of June, the group convened its members and representatives of the media to talk about Fashion Casualization in a panel led by leading experts on the subject like the director of FGIMX, Zaira Marino, the host, and adviser of image Brenda Jaet, the creative and artistic director photographer, Ricardo Encinas and the administrative director of Hugo Boss for Mexico and Latin America, Laura Torres del Cueto.
Host Brenda Jaet led the panel and began by inviting the audience to reflect on how we’ve all experienced casual fashion, particularly in the world of work. The jackets, heels, and ties are left behind, and to begin to clarify doubts, she opened the conversation with a question for Torres del Cueto, as a representative of an iconic brand in the world of tailoring, and before starting, she asked her to help the audience to learn the main differences between the Hugo and Hugo Boss brands. Hugo Boss is a German fashion and tailoring house with two main branches. Boss, the flagship brand, is an innovative, sophisticated firm with an unmistakable tailoring DNA. Hugo is a disruptive brand, very authentic and close to the music world. Boss was founded almost 100 years ago and has continued to evolve. The brand Hugo found in the nineties.
Ricardo Encinas, creative director of the underwear and leisurewear brand and responsible for the image of great artists and music videos, spoke about the effects of fashion casualization from his experience as a trendsetter and photographer, which includes As one of his first works, Encinas photographed the Hugo Boss catwalk at the Palacio de Minería when he was barely eighteen years old. As a director and photographer, Encinas has worked with hundreds of labels, including Hugo Boss, and in his opinion, the line between casual and formal is increasingly blurred. He believes brands seek to accompany the consumer 24/7.
For Hugo Boss, fashion casualization has occurred, among other ways, through iconic alliances with large luxury and mainstream brands. An example was the one modeled by Ricardo from the Porsche X Hugo Boss capsule collection, NBA, NFL, and others like the first global collection with Latino talent, through Maluma.
As an underwear designer, Ricardo Encinas mentioned the importance luxury perfumes and underwear have had in reaching broader markets. In addition, these garments also offer us more casual options for day-to-day and others designed for special occasions. Particularly in men, every day, the supply and demand are growing and continue to increase.
For Boss, casualization has reached the point of refreshing the brand’s image, and- in addition to being distinguished by exclusive designs- its garments stand out for innovative fabrics, technological advances, and a logo redesign. Versatility is paramount in their garments. An example is his fabrics designed for travel. These allow you to get on a plane for hours and come down looking flawless and boardroom-ready.
Among the attendees were personalities from the fashion and lifestyle worlds like Molén Antolin, Gabriela Gorab, Mariana Rubio, Joss Moncada, Bianca Renteria, the jeweler Enrique García, Ana Mena, and more.
images
Statement, Alan González.
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