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Year after year, El Palacio de Hierro has shared the most relevant trends at a global level and celebrates them during its long-awaited Spring Gala. This 2024 could not be the exception, and with the help of the multidisciplinary artist Rocca Luis César, they present the installation When the Spring, based on three currently transcendent themes: Wonderland, Gymnasium, and Tropicalia.
The deconstruction of this work gave way to different elements to integrate a three-dimensional installation located in the hallways of El Palacio de Hierro Polanco throughout March.
The Wonderland trend takes inspiration from classic art and a dream world, a relaxing aesthetic in which softness is key in the materials, with nods to Wonderland. Fashion proposals support the “forever” or “heirloom” purchasing trend. On the sales floor, we see it represented by the Ballet Core aesthetic, which is fashion inspired by a dream world where movement and flight are the most important things.
Gymnasium represents an optimistic environment with a minimalist and refreshing aesthetic, promoting sports and retro-inspired looks with sartorial elements. It has a practical, intelligent, and fun direction to propose Sports Tailoring on mannequins that mix formal and sporty styles on the sales floor.
Tropicalia celebrates nature with mythical and escapist narratives. It highlights the beauty of natural rarities and the mysticism of our everyday environment. Fashion plays with natural prints, textures, and brightness as a modern camouflage that combines soft silhouettes and materials with utilitarian and cargo details in neutral and natural colors.
The artwork preserves an exploratory line dedicated to capturing narratives that give new beginnings to those who contemplate them, with a personal color palette that internalizes the organic and expands to the functional. In Rocca, abstraction is a game where ephemeral and beautiful coexist in the shape of faces and landscapes. His work has delighted cities such as Paris, Melbourne, and Barcelona, at the Tamayo Museum in Mexico City, and the Faena Forum at Art Basel Miami, and today he brightens the prestigious departmental exhibition.
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Statement -Cristóbal Sandoval, El Palacio de Hierro.
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