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Beauty inspires, captivates, and surprises. Beauty is a power to celebrate and not to be taken lightly, so choosing the best products and finding the latest trends is essential. The Palacio de Hierro knows this, and for 40 years, the prestigious department has rewarded the best of this world as the stellar culmination of its Beauty Festival.
MUPE, a conceptual, immersive, cultural, and artistic space, welcomed the guests to reward the winning brands and disseminate and communicate the culture of beauty in all its expressions.
Hildelisa Beltrán and Melissa López were in charge of welcoming the participants to this celebratory edition. With their expertise and knowledge in the beauty world, turn this ceremony into a magical night wearing looks by Versace and Balmain.
Huguette Cervantes, beauty director of El Palacio de Hierro, was the one who took the word to kick off the ceremony, thanking, as every year, her team and the brands, and the solid commitment to always offer the best beauty experience, innovating and bringing the best products to the market.
The jury included the editorial directors, Claudia Cándano, Constanza Alcocer, Alfonso Parra, Majo Guzmán, the beauty editors Majo Cuevas, Paulina Soto, Paulina Zas, Marimar Barrientos, and the beauty experts Stephanie Arouesty and Hildelisa Beltran. Other central characters within this jury who also formed part of the Image Campaign of the Festival this year were Celina del Villar, María Ibarra, Claudia Ramírez, the renowned beauty artists Luis Torres and Andrea Zuckermann, Zucki, the beauty content creators Nicole da Costa, Mariana Barcón, Pamela Segura, Mayra Carreño, Sofía Maties, Memo Hoil, Sabina de la Cruz and Alaíde.
This edition also included commercial awards by El Palacio de Hierro Beauty team executives and members. The winning brands got awarded for Perfumery Sales, Perfumery Growth, Treatment Sales, Treatment Growth, Makeup Sales and Growth, Sales in Fragrances, Growth in Fragrances, and finally, Best Presentation within the Beauty Lab, culminating in a magical night of celebration accompanied by Moët bubbles and Whispering Angel.
Some of the prizes awarded by the jury were:
Best Female Fragrance Aroma – Loewe Earth Eau de Parfum
Best Male Fragrance Scent – The House of Creed – Aventus
Best Niche Fragrance Scent – Armani – Magenta Tanzanite
Face Makeup – MAC-Studio Fix
Eyes Makeup– Pat McGrath – Palette Star Wars
Lip Makeup – Dior Addict Lip Maximizer
Face Treatment – La Mer Soft Cream
Eye Treatment– Lancôme – Advanced Génifique Yeux Light-Pearl
Most Innovative Product in Treatment Technology – Sisley-Exfoliating
Enzyme Mask
Integral Decoration– Chanel – Pop-Up Tweed & Partners
Best Hair Product– The Ordinary Hair Care Multi Peptide
Best ORIGIN Product– Barbara Sturm – DBS Enzyme Cleanser
Best Makeup Artist – Luis Torres
Best Beauty Content Creator– Rosy McMichael
Learn more about Belleza Palacio.
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El Palacio de Hierro.
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