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Mexico is flavor, tradition, colors, legends, spirits, art, and inspiration. To celebrate, Cerveza Victoria and a luxury ambassador, Yalitza Aparicio, called to see their new campaign to convey an emotional message of union among Mexicans through their novel film based on the legend of the goddess of the moon that unites the threads of the life of the Mexicans, called Our Spirit.
Our Spirit campaign story takes inspiration from the legend of the Moon Goddess, who, in this film, transports us to the past to remind us of the greatness of our present through the union as Mexicans through the thread of life. We are weavers of stories with a special connection that unites us thanks to our incredible gastronomy, history, and traditions.
Our Spirit campaign gives a magical realism to the story of the Goddess of the Moon, who use the threads of life to embroider Mexico. This campaign seeks to demonstrate that Mexicans are the threads that weave their history, food, moments, and traditions.
The new film by Cerveza Victoria has the participation of the Oscar nominee, Yalitza Aparicio, giving voice and visibility to the traditions and legends that exemplify how incredible it is to be Mexico and everything that makes it up.
In this way, Cerveza Victoria teaches us to celebrate Mexico’s magic, colors, traditions, beauty, and essence and shows that this is why Mexico is the most Chingón country.
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Statement, Alan González S.
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