Reading Time: 1.8 min.
As they do every year, the Pantone Color Institute has presented its proposal for 2023. It promises to be a vibrant and vigorous year, and as a sign of this, the Pantone Institute chose a hue descendant of the red shades as a sign of strength and courage for the future. Viva Magenta is a bold color with a rebellious spirit.
The 2023 Color of the Year is powerful and empowering. It is a jolly hue of red that delights in pure joy, inviting us to experiment and express ourselves without restrictions. PANTONE 18-1750 Vivid Magenta is a color that is bold, full of wit, and inclusive for all.
As a nuanced crimson red that strikes a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color that blends the physical and the virtual in our multidimensional world.
The meaning behind Viva Magenta
The Color of the Year 2023 recognizes our gravitational pull towards natural colors as movements around climate change, sustainability, and protecting the earth grow.
Viva Magenta’s organic origins come from the mealybug beetle. This insect produces carmine dye, one of the most precious, resistant, and brilliant of the family of natural dyes. The red tone of Viva Magenta connects us with the original matter, filling us with a primordial sign of strength.
Color Psychology Viva Magenta
Reds are mighty colors that celebrate life. As a brilliant crimson red, Viva Magenta balances boldness with a sense of fun. The color of the year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion.
How to use Vivid Magenta
Viva Magenta works brilliantly as an accessory – pair it with pale greys, blues, or pastels. Do you want to jump on the monochrome trend? Try it with other roses and dominate the room.
Because Viva Magenta is a red that strikes a balance between warm and cool, it’s not too harsh on the body. Instead, it brings a fun and festive element. Viva Magenta also shines on lips, cheeks, and nails. This versatile shade is globally flattering for all ages, genders, and skin tones.
Share
images
Gucci, Hermès, Rapsodia, Scapino.