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In Mexico, few advertising proposals are as iconic as those presented by El Palacio de Hierro and its Totalmente Palacio attitude, and this year, the luxury department invited us to a very original event, full of surprises and authentic details to share its most recent advertising campaign and present it on high. The new 2024 image campaign is an extravaganza of authenticity and how each individual expresses their most genuine way of being under the phrase It’s me.
As in the campaign film, the heart of the different Palaces is a star piece of this creative proposal that captivates audiences of several generations, and a hidden corner that has never been seen before by the public in El Palacio de Hierro Durango received the guests who, between music, cocktails, and surprises, enjoyed the presentation.
The campaign celebrates authenticity and diversity filmed in CDMX with a message of luxury and individual sophistication.
The video was presented overhead, surprising passersby on one of the most vibrant avenues in the city as it projected onto the emblematic WTC in Mexico City in mid-May.
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