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With French roots and a legacy of more than 135 years as a symbol of luxury and lifestyle, El Palacio de Hierro joined forces in a strategic alliance with Galeries Lafayette and technology firm Zero10 to present the exhibition «From 1850 to Nowadays,» an unprecedented exhibition at La Cité de l’Architecture et du Patrimoine that redefines the way we understand luxury, architecture, and the evolution of retail.
To celebrate, El Palacio de Hierro brought together nearly 100 European trade partners at exclusive events within the museum at the end of March. Behind closed doors, guests were welcomed for a private tour, followed by a Palacio-style cocktail reception in the museum’s «About» Lounge. With the most privileged view of the Eiffel Tower as a backdrop, the founders, CEOs, and senior executives of the most influential fashion and luxury brands shared this space with the VPs of El Palacio de Hierro in a meeting where history, vision, and exclusivity took center stage.
Among the distinguished boutiques and brands present were:
Dolce & Gabbana, Bottega Veneta, Hermès, Lladró, Carolina Herrera, Alessi Group, Moët & Hennessy, Wüsthof, Boucheron, Sephora, L’Oréal, Caudalie, and Natura Bissé. The event also featured representatives from the International Association of Department Stores (IADS) and the prestigious Institut Français de la Mode, consolidating a dialogue between tradition, innovation, and the future of luxury retail.
«FROM 1850 TO NOWADAYS»: A TRIBUTE TO THE TEMPLES OF LUXURY AND STYLE
Opening on November 6 and running until April 6, this exhibition brings together an impressive collection of pieces from various department stores, chronicling the evolution of these spaces as epicenters of luxury and lifestyle. With more than 500 original pieces, the exhibition brings together exclusive treasures that offer a glimpse into the history of stores that have witnessed milestone moments in retail.
Thanks to immersive stage design, visitors can immerse themselves in the unmistakable atmosphere of these temples of consumption, reliving their golden age between 1850 and 1930, when industrial expansion and the transportation revolution transformed how the world experienced fashion, art, and culture.
From the 1930s to the 1980s, department stores faced a new landscape with the rise of supermarkets, evolving with marketing strategies and revolutionizing ready-to-wear. In the 1980s, luxury and exclusivity became key differentiators in the face of increasing digitalization and the arrival of e-commerce.
Today, these temples of luxury continue to reinvent themselves, offering unique and personalized experiences that transcend borders, taking the statement Palacio style to new heights.
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Statement, Alan González S. ©
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