Reading Time: 2 min.
The holiday season for Fendi has been unmatched for the French brand, who not only celebrate the Christmas season with exclusive window displays and decorations in their boutiques, but also open the door to celebrate the Maison’s centenary jubilee with a festive montage focused on the signature codes in graphic and fun decorations.
A Fendi logo with bubbling crystal letters becomes the common thread of the Christmas atmosphere. Inspired by the Italian craftsmanship of Murano glass and traditional decorations, the brand’s festive logo sports aged silver and metallic, sky blue, and dusty pink.
Inspired by an archival Karl Lagerfeld sketch from 1984, Santa Claus becomes a vintage-inspired silhouette shaping a festive tree alongside Peekaboo and Baguette bags, yellow Fendi packaging, and glass ornaments, all placed in balance, apparently unstable on a seesaw. The metallic effect of these elements is reminiscent of the textures of the leather goods of the Fendi Winter Holiday 2024 collection in platinum, silver, sky blue, and dusty pink tones.
Since the beginning of November, the festive tree has illuminated the iconic boutiques of Palazzo FENDI Seoul, London New Bond Street, Tokyo Ginza 6, and Palazzo FENDI Tokyo Omotesando, in the entrance hall to be visible through the magnificent arched façade of glass.
To create an unforgettable experience for the season, Fendi has partnered with Meta on two immersive augmented reality (AR) Instagram filters that bring the House’s festive settings to life. The first, available exclusively at the FENDI New Bond Street boutique from November 13 on the occasion of the festive cocktail party to celebrate the launch of the FENDI Winter Holiday 2024 collection, is activated when visitors scan a QR code in the boutique’s window. Viewing the façade through their phone screens, visitors will witness the assembly’s balls and letters flying through the air in a dazzling display of lights and colors. The second filter, available everywhere, allows users to shape and decorate an augmented reality FENDI Christmas tree wherever they are. This filter uses innovative hand-tracking technology, allowing users to move decorations, lights, and garlands with a simple touch.
Celebrate the FENDI holiday season at select boutiques around the world.
Follow our networks on Statement.
images
FENDI.
Share
