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Living abroad opens up the opportunity to discover new ways of doing things, find business opportunities, and return to your land to put the lessons learned into practice. That was the case for the young and talented Elisa Velázquez, founder and director of Rocas Mixología. A sophisticated and innovative brand; that changes the face of Ready-to-Drink (RTD) beverages and presents novel and sophisticated cocktails; created by a visionary, brave, and determined woman.
Despite her young age, Velázquez has known how to use her intelligence, business vision, and courage to face challenges and storms and overcome them to create an elegant, practical, and delicious concept that brings the best of cocktails to your home without complications.
Although the pandemic opened up new possibilities for bars to reinvent themselves and create options at home, Rocas’ know-how and the evident diligence to carry out studies and tests until the perfect result has made them stand out for their flavor, presentation, and ease of enjoyment. Rocas mixology cocktails do not need garnish, refrigeration, mixing, or anything. Only a pair of glasses, ice, and enjoy yourself on the rocks.
In February 2021, the Mexican brand presented a classic mixology portfolio of ten cocktails that bet on safe proposals like the Negroni, the Dry Martini, the Manhattan, the Cosmopolitan, the Margarita, and the Moscow Mule, among others. Once people began to know these cocktails and to ask for them more and more, the market demanded to expand its portfolio of classic cocktails and present signature cocktail proposals such as Raichi, prepared with sake, lychee, and citrus; Totem, based on mezcal, red fruits, citrus and syrup and other exquisite cocktails that have become favorites.
Currently, the Rocas mixología menu has fifteen different classic and author cocktail options that you can purchase directly in their e-commerce, such as Rocas mixología, or visit their tasting room in the Nápoles neighborhood; By appointment only, to get to know and try your menu and assemble your custom set. Their options are customizable and come in singles, kits of three, and ten cocktails. Although, upon request and only in the showroom, you can also get your cocktail in a 960 ml presentation to share.
Its menu is constantly adapted to offer fresh flavors and innovative proposals, in addition to staying in the taste of consumers and continuing to conquer new palates. That means that the repurchases of their kits are high and that a large part of their market has tried them on a recommendation. Their most recent creations are Gin Sour and Mezcal Mule, a Mexican adaptation of the Moscow Mule.
The magic of Rocas occurs orchestrated to perfection by its director and founder, Elisa Velázquez, empowered with determination and confidence – but mostly clarity in her vision- leads her team until it achieves its objectives. Among the Rocas team, there is a group of professional mixologists who help them develop and standardize the recipes. Despite using natural ingredients, the manufacturing processes of this cocktail bar guarantee a shelf life of fifteen months without refrigeration.
Achieving the perfect mixology was a complex process of testing, adaptation, and ingenuity, but it has undoubtedly been worth it. Little by little, cocktails like the Rocas Whiskey Sour RTD have positioned themselves as a must-try among connoisseurs.
Velázquez’s vision as an entrepreneur, creative, and founder of Rocas, along with her innovative way of thinking and acting, has made Rocas mixology an undertaking worthy of admiration by including a social conscience in all its actions. Their Social Responsibility and Sustainability programs comprise several scenarios like recycling programs and fair and local trade, among other goals. Therefore, by consuming it, you will enjoy an extraordinary cocktail of premium quality and contribute to reducing the environmental impact and helping small local producers.
Rocas mixology stands out for its sophisticated image and exquisite flavor, which have made them collaborate with prominent brands like Cartier, Dior, and Omega, with whom they presented a 007-style Dry Martini for the presentation of the secret agent movie. Or Casa Cuervo and its Creyente mezcal. For Rocas and Elisa Velázquez, there is still a lot to come.
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Statement, Alan González S.
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